Explore Flogo
Be in
the moment.
the moment.
The lake at Rye Watersports, set up by Margaret in 1986, is the birthplace of our Be in the Moment philosophy.
Read our storyFind your flow
Sauna, hot tub & cold plunge at Rye WatersportsOpening Christmas 2026 · Founder members 25% off for life →
Our storyHow a lake in Rye became a clothing brandExplore →
EventsFestival food & sunset saunasExplore →
Flogo TVInspiring stories: masterclasses & filmsExplore →
MomentsNotes from the lake & beyondExplore →
Our shops26 Landgate, Rye & our shop at the lakeExplore →
Join the tribeSauna nights, new drops & stories from the lake, straight to your inbox.Sign upBecome an ambassadorSwimmers, paddlers, teachers & makers. Kit, free events & your own code.Apply now →
Flogo at festivals 2027
Flogo loves to be part of anything that helps people be in the moment. Find our stand, kit & crew at these four this summer.
The lake that started it all.
Rye Watersports has been teaching people to windsurf on Northpoint Water, near Camber Sands, since 1986. Today it's an RYA training centre for windsurfing, kitesurfing, wing foiling, paddleboarding & kayaking, with an aquapark in summer, still run by the family.
This winter the lake gets a sauna, hot tub & cold plunges: Flogo Fire & Ice. Founder members get 25% off for life, plus a free founder T-shirt.
OrganicOrganic cotton & recycled fibres
Made to lastHeavyweight fabrics, built for years
Born on the lakeA family lake since 1986
Designed in RyeDesigned by the lake since 2022