Our story
Rye Watersports, 1986.
Founded by Margaret.
Flogo’s spiritual home is a small lake on the south coast of England, a stone’s throw from the rolling dunes & ocean playground of Camber Sands.
The lake
Endless summers
chasing the wind.

It was here in 1986 that my mum, Margaret, realised her windsurfing dream & set up Rye Watersports.

My three sisters & I spent endless summers chasing the wind & mastering the art of windsurfing.

I have always been interested in nature & in being in a flow state, or in flow.

Flow
Lose all sense
of time.

Flow is that space where you are completely immersed in something you love & you lose all sense of time. It’s when you are fully engaged & connected with the landscape around you.

I kept exploring these feelings as I travelled the world. From running a water sports school in Western Australia to training Brazilian Jiu-Jitsu with the Gracies in California, I kept finding ways to be in the moment.

I founded Flogo in 2022, & we have been growing ever since.

Our philosophy
Be in the moment.
Everything we do at Flogo is designed around our Be in the Moment philosophy, born at the lake in Rye.
A note from the founder

Our Seratonic™ Apparel is designed to inspire you to take a moment. To breathe, connect with a sense of adventure, or simply be present.

In our current world we have many sources of technological connection, but we all know that real, human, physical connection, to each other & the world around us, is what we truly want & need.

Our mission is to build a community of flow seekers who embrace the physical & mental benefits of being in the moment.

It’s great to have you with us.

Tom Watson, Founder

Shop the collectionShop nowExplore FlogoExplore

FLOGO ORIGINS

Flow.  Connection.  Home

Flogo’s spiritual home is a small lake nestled on the south coast of England, a stone’s throw from the rolling dunes & ocean playground of Camber Sands.

It was here in 1986 that my mum, Margaret, realised her windsurfing dream and set up Rye Watersports.

My three sisters and I spent endless summers chasing the wind and mastering the art of windsurfing.

I have always been interested in nature and being in a flow state, or in flow.

A woman windsurfing on a lake, holding onto the sail with a smile, with other windsurfers visible in the background.

Flow

Flow is that space where you are completely immersed in something you love and you lose all sense of time.

Flow is when you are fully engaged and connected with the landscape around you.

I continued to explore these feelings and ideas as I travelled the world.

From running a water sports school in Western Australia, to training Brazilian Jiu-Jitsu with the Gracies in California, I kept finding ways to be in the moment.

I then founded Flogo in 2022, and we have been growing ever since.

People enjoying a day at a beach with sailboats, parked cars, and a grassy area in the background.
Two children learning to sail on a small windsurfing board in a lake, with an adult assisting them. The boy is holding the sail, and the girl is standing on the board. The scene is outdoors on a partly cloudy day.
Two children playing with a ball by a lake at sunset, silhouette against a colorful sky.

BE IN THE MOMENT

Everything we do at Flogo is designed around our Be in the Moment

philosophy that was born at the Lake in Rye.



Our Seratonic™ Apparel is designed to inspire you to take a moment. To breathe, connect with a sense of adventure, or simply be

present. In our current world we have many sources of technological connection, but we all know that real, human, physical connection

to each other and the world around us, is what we truly want and need.

Our mission is to build a community of flow seekers who embrace the physical and mental benefits of being in the moment.

It’s great to have you with us.

Tom Watson, Founder